Reflecting on my recent activity managing the Shopee account, particularly during the Shopee Live sessions, has brought to light the dynamic nature of engaging with our audience in real-time. During these sessions, I had the opportunity to showcase new releases and promotions, directly interacting with customers as they explored our products. What stood out most was the immediacy of feedback and the ability to address customer queries and concerns on the spot. This experience underscored the importance of preparedness and adaptability, as unexpected questions or technical issues could arise at any moment. Moreover, witnessing the enthusiasm and engagement of our audience reaffirmed the value of these live interactions in building rapport and driving sales. Moving forward, I aim to leverage these insights to further refine our Shopee Live strategy, ensuring that each session delivers maximum impact and enhances our brand's online presence.